 
Father
of Snap, Crackle & Pop: Ferdinand SchumacherThe
Quaker Oats Company was born in
1901, when several American oat processing pioneers merged:
The Quaker Mill Company,
which Henry Parsons Crowell had established in Ravenna, Ohio. He
registered the now-famous "Quaker" trademark, and sold Quaker Oats in
two-pound paper packages with directions printed on the back.
A huge cereal mill operated
in Cedar Rapids, Iowa, by John Stuart, his son Robert, and their partner,
George Douglas.
Schumacher’s German Mills
American Oatmeal Company.
Robert Stuart became the chief
executive officer. Generation after generation of the Stuart family ran
Quaker Oats until William Smithburg took over in 1979. Quaker operated as
an independent company for 100 years. And it diversified, selling many
other products in addition to oatmeal. They include ready-to-eat breakfast
cereals, snacks, pancake syrups, flavored rice and pasta products, pet
foods, and Gatorade sports dink and thirst quencher products. In 1970,
Quaker Oats stopped production in Akron and moved its headquarters to
Chicago.
In 2001, Quaker merged with PepsiCo,
Inc., the Purchase, New York-based food and beverage company, and became a
PepsiCo division. The merger produced the world’s fourth-largest
consumer-goods company.


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